Peak Season Pricing Strategy (Without Scaring Customers)
This guide covers peak season pricing strategy (without scaring customers) for fishing charter businesses, with emphasis on deposit policy, pricing clarity, and cancellation rules.
Overview
Peak Season Pricing Strategy (Without Scaring Customers) is a practical reference for charter operators who want to improve deposit policy and pricing clarity.
Use this guide when reviewing your trip pages, booking flow, or guest communication standards.
Key points
- Show pricing ranges and inclusions up front.
- Set clear cancellation windows and policies.
- Collect deposits during booking checkout.
- Explain weather reschedule rules clearly.
Checklist
- Decide on flat or percentage deposits.
- Define cancellation windows by trip type.
- Publish weather policies on the booking page.
- List what is included in the price.
- Repeat deposit terms in confirmations.
Common mistakes
- Using vague or hidden cancellation policies.
- Changing deposit rules by guest without explanation.
- Allowing deposits without clear reschedule rules.
- Leaving add-on pricing unclear.
Examples
- A flat deposit for half-day trips and percentage for offshore.
- A 72-hour cancellation window stated on the booking page.
- A separate add-ons section for fuel or cleaning.