Co-Marketing With Local Brands

This guide covers co-marketing with local brands for fishing charter businesses, with emphasis on referral systems, local partnerships, and shared promotions.

Overview

Co-Marketing With Local Brands is a practical reference for charter operators who want to improve referral systems and local partnerships.

Use this guide when reviewing your trip pages, booking flow, or guest communication standards.

Key points

  • Make it easy for partners to refer you.
  • Provide a one-sheet with booking details.
  • Track where referrals come from.
  • Thank and update partners regularly.

Checklist

  • List the top partner types in your area.
  • Create a referral script and booking link.
  • Offer a simple referral incentive.
  • Provide a one-page summary of trip options.
  • Check in with partners monthly.

Common mistakes

  • Expecting referrals without clear materials.
  • Failing to follow up with partners.
  • Making incentives confusing or inconsistent.
  • Neglecting to track referral sources.

Examples

  • A hotel front-desk referral script.
  • A marina flyer with a QR code booking link.
  • A follow-up email after a referred trip.

See also